Placing Your Referral Campaign
Overview​
Figuring out where to place your referral campaign can have a major impact on your campaign’s success. One of the key benefits of Prosper is that you can place your referral program anywhere on your website. However, some places are better than others, and every website is different - so it’s important to consider your own website’s design and your referral marketing objectives when placing your referral program.
Placement Strategies​
Below are some of the most common and effective places to add Prosper to your website, along with notes and strategy for each one:
| Placement | Key Benefits | Other Considerations |
|---|---|---|
| Product Display Page (PDP) | High visibility, increases product conversion rates, drive lot’s of referral traffic | PDP placements see more engagement and referrals sent than almost any other page |
| Cart Page | Decrease cart abandonment | Potential for a lot of discounts to be given out |
| Checkout Page (pre-purchase) | Decrease check-out churn, drive referrals | Placed on the same page as shipping and tax info this can be used to capture customers who might otherwise churn |
| Collections Page | Drive referrals and increase click funnel success | Offering referrals from product collections increase the likelihood of someone visiting a product page in that collection |
| Website Landing Page | High visibility, drives referrals early in visitor journey | Success depends a lot on customer type and brand loyalty |
| Dedicated Referral Page | Creates a place to drive referral traffic from other sources (email, social media etc..) | Should be easy to find via the navigation bar, header, and/or footer link |
Every website is different, so while this is a good starting place, you should look at your own objectives and website analytics to understand what placements will be the best for you.